On August 5th 2020 attorney Susan Hwang filed for word marks FLORENCE MARINE EXPEDITIONS, FLORENCE, FLORENCE MARINE EXPOLORATION and FLORENCE MARINE X knowing Bobs attorney is based in San Diego and for goods and services under the following products IC 025. US 022 039. G & S: Board shorts, surf trunks, T-shirts, shirts, pants, shorts, sweatshirts, sweat pants, hoodies, jackets, sweaters, wetsuits, rash guards, jerseys, hats, caps, visors, beanies, bathing suits, bathing trunks, beach clothes, gloves, belts, clothing, coats, gloves, knitwear, outer clothing, overcoats, topcoats, parkas, scarves, jumpers, pullovers, tights, trousers, vests, waterproof clothing, and compression garments
So from the sound of it - it comes off a little Patagonia, but more about the ocean then the land.
I have always felt if someone is putting money into the surf industry then more times then not that's a good thing. This time it's Bob Hurley former CEO of Billabong USA then the founder of Hurley LLC - in which he sold to Nike then tried to buy it back and that fell through so here we are with Florence Marine X. We wish nothing but the best for Bob, John and whoever else will be involved. In other Hurley family news Bob's oldest son Jeff is bringing back Simple shoes - don't write these guys out, if anyone can pull something off to come out ahead put your faith in Bob Hurley!
Don't confuse Florence Marine X with Florence by Mills (Created by Millie Bobby Brown daughter of 80's Icon Singer Bobby Brown which is located in El Segundo California)
Florence Marine X Team
Jeff Hurley – CEO
Chance King – President
Ryan Hurley – Chief Creative Officer
Ryan Mangan – SVP Sales
Bruce Moore – Director of Innovation and Sustainability
Tony Wodarck – Digital Director
JP Olson – Creative Director, Florence Marine X