"Authentic Brands Group, which is set to acquire Boardriders, said Thursday it had received a $500 million investment from General Atlantic." - Shop Eat Surf

The surf industry will never be the same. Authentic Brands Group which currently owns Volcom will not be the proud owners of Billabong, RVCA, Quiksilver, VonZipper, Element, DC and Roxy. So in short surfers don't own any of these surf brands. 

The glory days

Quiksilver: Kelly Slater, Tom Carroll, Peter Mel, Todd Morcom, Dane Reynolds

Roxy: Lisa Andersen, Megan Abubo, 

Billabong: Margo, Donavon, Ross Williams, Shea Lopez, Andy Irons, Shane Dorian, Malloy Brothers,

DC: Andy and Bruce Irons, Shane Dorian, 

VonZipper: Dono, Andy, Taj, Parko, Kolohe

All under one umbrella

June 29, 2023 — Jack English