Who can afford the rent off the PCH in Encinitas, REEF surfing brand can. 670 South Coast Highway 101 in Encinitas will be the new location of REEF clothing and sandal brand. The previous tenant was Art N Soul owner Cindy Blumkin in which the constant raise of rent had finally pushed her out after 16 years in north county. So the folks at Brixton will not be happy about this move as they applied for this location being they are currently next door and wanted there current spot and this one. 

Brixton on the left and REEF on the right - who know's maybe they both together take out Vuori

May 04, 2023 — Jack English