Kolohe Andino Launches New Surfing Street Lifestyle Brand

"They chew you up and spit you out". Is that what happened to the once surfing teen guru Kolohe Andino. Kolohe has gone from clothing brands Oakley, Billabong, Nike, Hurley, O'Neill, 2% and now Steko. The history speaks for itself. When athletes days are up and they are clearly on their way down (many thinking their still so valuable, but yet nobody is biting) it is than one starts to think about starting there own brand.  

What we need to realize is most people come to these surfers with the idea of starting their own brand - Shane Beschen with Monument, Kelly Slater with VSTR, Purps, Outerknown, Greg Browning along with Conan Hayes and Jason Weatherley with 17, Conan also with RVCA, Julian Wilson with Rivvia, Dane Reynolds with Former and on and on.

Check it out at steko22.com