Not even sure if pro surfer Rob Machado drinks beer, but we do know he has just invested in a new beer brand Easy Rider. Other ambassadors include motocross trickster Jeremy "Twitch" Stenberg, Nathan Florence (brother of famous surfer John John Florence) and Matt Meola (Maui freak/trickster surfer). Their slogan reads 'THEY GREW IT HERE, WE BREW IT HERE' and 'Everday Beer for Everyday Americans'

From a marketing stand point I think personally they have knocked it out of the park with the name, font, colors and design - so high 5 to the team that put this together.

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February 16, 2024 — Jack English