In Dust We Trust: The Motorcycle Event Powered by the Brands and People Keeping Two-Wheel Culture Alive

There is something different about In Dust We Trust which will be going down December 11th-13th in Johnson Valley, CA. It isn't simply another motorcycle show. It is a gathering built around riding, racing, vintage motorcycles, custom builds, music, friends, and the people who continue to push motorcycle culture forward.

Behind In Dust We Trust are two people deeply connected to the culture of motorcycles, racing, craftsmanship, and the community that surrounds them: Forrest Minchinton and Sterlin Foxcroft. Together, they helped create an event that feels less like a traditional motorcycle show or race and more like a gathering of people who genuinely live and breathe the motorcycle lifestyle.

At the heart of the event is a simple idea: motorcycles are meant to be ridden. They are supposed to get dirty, make noise, break down, get fixed and go back out again. In Dust We Trust celebrates that raw side of motorcycle culture while bringing together some of the biggest names, brands and personalities in the industry.

A major part of what makes the event possible is the impressive group of sponsors and partners supporting it. From Monster Energy and Triumph Heritage to 805 by Firestone, Born-Free Motorcycle Show, FMF, Bell Helmets, Hell On Wheels Racing, The Peelers, Tequio Tequila Cocktails, FTWS, Sandy Vans and Moto Safari, the event represents a unique crossover of motorcycle racing, custom culture, lifestyle, music and Southern California attitude.

Monster Energy

Monster Energy brings its unmistakable energy to In Dust We Trust and represents the high-performance side of the motorcycle lifestyle. Monster has become deeply connected with action sports and motorsports, supporting athletes, racers and events around the world.

Its involvement fits naturally with an event built around speed, dirt and competition. Whether you're watching motorcycles attack a race course or hanging out with riders between motos, Monster Energy is part of the culture that surrounds modern action sports and motorcycle racing.

Triumph Heritage

Triumph Heritage represents the connection between today's motorcycle scene and the history that helped create it.

Triumph motorcycles have a legendary place in motorcycling, and the Heritage side of the brand celebrates the timeless design, engineering and personality that make classic motorcycles so appealing. At In Dust We Trust, that heritage fits perfectly with a crowd that appreciates vintage machines, traditional styling and motorcycles with real character.

It's a reminder that motorcycle culture doesn't have to choose between the past and the present. The best events bring both together.

805 by Firestone

805 by Firestone brings a distinctly California feel to the event. The 805 area has become closely associated with the laid-back lifestyle, open roads and outdoor culture of Central California, making the brand a natural fit for a motorcycle gathering built around getting outside and riding.

The partnership adds another layer to the lifestyle surrounding In Dust We Trust—motorcycles, friends, cold drinks, music and a day spent outside.

Born-Free Motorcycle Show

Few names are more recognizable in the American custom motorcycle movement than the Born-Free Motorcycle Show.

Born-Free has helped establish a unique style of motorcycle culture centered around independent builders, custom motorcycles and the personalities behind them. Rather than treating motorcycles simply as products, Born-Free has always emphasized the people who build and ride them.

Having Born-Free connected with In Dust We Trust reinforces the event's commitment to grassroots motorcycle culture. It is about individual expression, creativity and motorcycles that reflect the people who built them.

FMF

FMF Racing is another natural fit.

With deep roots in off-road motorcycle racing, FMF has spent decades developing exhaust systems and supporting riders and racers. The company's connection to motocross, desert racing and off-road culture makes its involvement particularly appropriate for an event where dirt and racing are central to the experience.

FMF represents the performance side of motorcycle culture—the sound, speed and engineering that make riding off-road so addictive.

The Peelers

The Peelers add another element to the personality of In Dust We Trust.

Motorcycle culture has always had a strong connection with music, nightlife and entertainment, and The Peelers help bring that energy into the event. Their involvement contributes to the atmosphere that makes a motorcycle gathering feel like more than a race or motorcycle show.

It becomes a full day of entertainment and community.

Hell On Wheels Racing

Hell On Wheels Racing is particularly important to the spirit of In Dust We Trust.

Hell On Wheels has built a reputation around bringing vintage motorcycles and old-school racing back to life. The organization celebrates a time when motorcycle racing was raw, accessible and adventurous.

That philosophy fits perfectly with In Dust We Trust.

Vintage racing isn't about keeping old motorcycles parked in a garage. It is about putting them back on the dirt and letting them do what they were designed to do.

Hell On Wheels Racing helps preserve that spirit while introducing a new generation of riders to the excitement of vintage motorcycle competition.

Tequio Tequila Cocktails

Tequio Tequila Cocktails brings a lifestyle component to the event, adding to the social side of the gathering.

Motorcycle culture has always been about community. After the riding, racing and motorcycle building comes the part where everyone gets together, tells stories and celebrates the day.

Tequio fits naturally into that environment, helping create the relaxed atmosphere that surrounds the event.

Bell Helmets

Bell Helmets is one of the most recognizable names in motorcycle safety and racing history.

Bell's relationship with motorcycle culture goes back decades, and the brand has been associated with some of the most important eras in racing. Its involvement with In Dust We Trust connects the event with that long history of riders who have pushed themselves on the track, in the dirt and on the street.

A helmet is one of the most important pieces of equipment a rider owns, and Bell's presence adds another connection between the history of motorcycle racing and today's riders.

FTWS

FTWS represents another part of the independent motorcycle community that makes events like In Dust We Trust possible.

The strength of events like this comes from bringing together established companies and smaller, independent brands that are deeply involved in motorcycle culture. These are the companies, shops, builders and personalities that help keep the scene diverse and authentic.

Sandy Vans

Sandy Vans brings a lifestyle element that feels right at home alongside motorcycles.

The connection between motorcycles, vans, surfing, road trips and Southern California culture is undeniable. For many riders, the motorcycle isn't just something they race—it's part of a larger lifestyle built around traveling, exploring and getting outside.

Sandy Vans fits into that world perfectly.

Moto Safari

Moto Safari adds another dimension to the adventure side of motorcycle culture.

Motorcycling has always been about exploration. Whether it's riding a race course, heading into the backcountry or simply taking the long way home, motorcycles provide a way to experience places differently.

Moto Safari represents that sense of discovery and adventure that is at the heart of the motorcycle lifestyle.

The Sponsors Are Part of the Culture

What makes the sponsor lineup at In Dust We Trust particularly interesting is that these aren't random companies simply attaching their names to a motorcycle event.

They represent different pieces of the same culture.

Monster Energy brings action sports and high-performance energy. Triumph Heritage connects riders with motorcycle history. FMF brings decades of off-road racing experience. Bell Helmets represents generations of motorcycle safety and racing. Born-Free Motorcycle Show celebrates custom builders and independent motorcycle culture. Hell On Wheels Racing keeps vintage racing alive.

Then there are the brands that help create the lifestyle surrounding the motorcycles—805 by Firestone, Tequio Tequila Cocktails, The Peelers, Sandy Vans, FTWS and Moto Safari.

Together, these companies help create something much larger than a motorcycle event.

A Celebration of Motorcycle Culture

In Dust We Trust brings together different generations of motorcycle enthusiasts under one roof—or, more accurately, under an open sky surrounded by dirt, motorcycles and friends.

It's a place where vintage bikes can sit alongside modern machines, where professional racers can mingle with weekend riders, and where builders can talk shop with people discovering motorcycle culture for the first time.

The sponsors are an important part of that experience because they help provide the infrastructure, energy and personality that make the event possible.

But ultimately, the motorcycles and the people remain the stars.

The builders who spend countless hours creating their machines. The racers who line up and put everything on the line. The photographers documenting the action. The vendors and artists bringing their work to the event. The spectators who show up because they simply love motorcycles.

And the sponsors who believe enough in the culture to support it.

That's what In Dust We Trust is really about.

It is about keeping motorcycle culture moving forward without forgetting where it came from.

Vintage motorcycles. Custom builds. Racing. Dirt. Music. Friends. Adventure.

And a community that still believes there is no better way to spend a day than throwing a leg over a motorcycle and getting a little dust on it.

In Dust We Trust.