It seemed just like yesterday we we're hearing the release of Paul Naude's (former CEO of Billabong America) four new brands D'Blanc, Vissla, Sisstr and Amuse Society all under his Stokehouse Unlimited LLC. I was a fan of the art direction they we're going with the images and styling. Sad to hear D'Blanc is no more and it looks as though Amuse Society might be following suit as well. 

Noa Deane showing us what once was

 

Anyone left at AMUSE?

October 28, 2025 — Jack English